The End of the PFP Era, Gameta Ignites a New Wave of "Civilian NFT"

Recently, with the controversy surrounding Azuki's new series Elementals, the PFP NFT market has encountered a wave of turmoil. Not only did the floor price of Azuki plummet significantly, but the entire "blue-chip NFT" sector is also facing dual challenges in reputation and price. This marks the official retreat of PFPs lacking practical application scenarios, as previous top projects like "Bored Apes" have completed their phase mission.

However, crises often give birth to opportunities. The end of the PFP narrative provides an opportunity for the NFT track to transform towards more practical application scenarios and large-scale applications.

In the previous bull market, a large amount of capital flowed into the NFT space, giving rise to top projects like Bored Ape and Azuki. These NFTs became digital games for seasoned players and whales in the crypto circle, with prices often reaching dozens or even hundreds of ETH. However, essentially, this wave of NFTs is more of an intangible embodiment, whether it is the projection of real art on the blockchain or native PFPs, they are merely abstract representations of ownership.

Therefore, how to truly apply the "non-fungible" characteristics of NFTs to practical scenarios has become the key to the healthy development of the next stage of NFTs. This is also the goal that Gameta has been committed to achieving - creating a "common version of Bored Ape".

Unlike the high thresholds of projects like Bored Ape, Gameta collaborates with game developers to provide ecological services for ordinary players, including blockchain wallets, NFT empowerment, and online social interaction, through the medium of ultra-casual games. This allows a large number of players to enter the Web3 world through familiar casual game formats and share the development dividends of Web3 and NFTs through mechanisms such as IP assets, NFT games, and the interconnection of metaverse values.

Gameta's goal is not just to become the "Web3 version of Steam", but to create a "Web3 Disney"-like broad entertainment platform aimed at a wider audience, building its own NFT gaming entertainment ecosystem.

To attract a sufficient number of ordinary users, Gameta chose ultra-casual games as the entry point. Although these games have simple graphics and easy-to-understand rules, they possess a strong user affinity, making it easy for players to "get hooked." At the same time, a matrix of multiple ultra-casual games can greatly enhance user stickiness.

On this basis, Gameta further integrates NFTs deeply with games. User rewards will deepen gradually with participation, and the game rewards presented in the form of NFTs also have combinability. This way, the appreciation of NFTs has actual scenarios and profit support, breaking free from the dilemma of solely relying on narrative.

Gameta has adopted a strategy similar to "encircling the city from the countryside" - starting from the grassroots level, capturing the vast incremental group of Web2 internet users, with hyper-casual games as the breakthrough point. By allowing everyone to own NFTs and participate in the gaming matrix, it gradually builds a pan-entertainment ecosystem centered around billions of ordinary users.

This product matrix strategy aimed at the "majority" provides a new perspective for the large-scale application of NFTs. Gameta has launched more than ten casual games, with total users exceeding 8 million, ranking first in activity on the BNB Chain.

To further lower the user threshold, Gameta has deeply integrated the login and wallet middleware of Particle Network. Users can seamlessly enter Web3 products using common Web2 login methods such as phone number, email, social accounts, etc. (, greatly enhancing the experience and conversion rate for new users.

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Gameta has a senior team with over 10 years of experience in casual game development and publishing. Its game Hippo Dash attracted 150,000 participants and 3 million plays during the 30-day public testing period. Gameta has also been selected for the fifth batch of the BNB Chain Web3 Accelerator program and has received investments from several well-known institutions, including Binance Labs.

Against the backdrop of a reshuffling in the NFT sector, how to combine NFTs with more application scenarios, especially with deep integration into carriers like games, to realize the practical value of NFTs may become a new starting point for achieving a "paradigm shift" in NFTs. This is both a challenge and the charm and opportunity of a new model like Gameta.

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