The renowned Crypto Assets trading platform has been upgraded, opening a new chapter.

A globally leading Crypto Assets trading platform recently announced the launch of a new international domain name and released a new brand logo. This move aims to unify the brand image, enhance global influence, and increase user trust, marking the platform's formal entry into a new stage of development. This significant initiative not only continues the brand upgrade plan coinciding with the platform's 12th anniversary but also aligns closely with the "next-generation super unicorn exchange" vision proposed at its recent anniversary celebration held in Dubai, showcasing a key turning point for the platform as it transitions from an industry leader to a frontrunner and deepens its globalization strategy from technological innovation.

Previously, the platform has officially adopted a new Chinese name, symbolizing the opening of a gateway to the encryption future for global users. This unified update of the domain name and brand identity not only showcases the cultural inclusiveness of the brand but also heralds a new chapter for the platform in connecting global users and building a trustworthy ecosystem.

Brand Renewal: From Image Upgrade to Strategic Evolution

As a pioneer in the encryption industry, this platform has been committed to building a secure, compliant, and innovative digital asset trading ecosystem since its establishment in 2013. Currently, the platform has served a total of 23 million users worldwide and supports spot, contract, leverage, and wealth management trading for over 3,800 types of Crypto Assets, ranking among the top globally in terms of comprehensive strength. At the same time, the platform was the first to adopt zero-knowledge technology to verify the safety of reserves, ensuring that platform assets are 100% verifiable. According to the latest reserve report, the total reserves of the platform exceed $10.865 billion, with a reserve rate of 128.57%.

The recent brand renewal not only achieves a qualitative leap in visual aspects, but the newly adopted international domain name also reflects a key step in the platform's globalization communication strategy. This domain name is concise and powerful, highly recognizable, and possesses global applicability, which helps enhance users' awareness, professionalism, and trust in the platform. The new brand identity adopts a more modern and minimalist design language, conveying the core concept of "trust as the foundation, technology-driven, and continuous evolution," symbolizing the platform's comprehensive upgrades in the three dimensions of technology, ecology, and compliance.

In addition, the group's global platform and all locally licensed platforms will uniformly adopt the new brand to achieve an integrated global brand presentation, further consolidating its professional image and international influence as a top-tier exchange in the world.

Strategic Leap: Building the "Next Generation Super Unicorn Exchange"

Behind the brand upgrade lies the platform's grander strategic vision. At the recent anniversary celebration event, the platform's founder proposed for the first time the development vision of building a "next-generation super unicorn exchange." This strategy emphasizes the platform's systematic leap in three key dimensions:

● Technology Driven: Leading the upgrade of global digital asset trading experience through continuous product iteration and breakthroughs in underlying technology;

● Global Compliance: Based on multiple licenses and regulatory authorizations from around the world, build a compliant operation network to establish industry credibility;

● Ecological Integration: Focused on the core of transactions, expanding diverse businesses such as Web3, infrastructure, and investment, to build a closed-loop ecological system.

The platform aims to become the infrastructure platform for the development of the global digital economy by continuously promoting the construction of "professional, secure, and open" products and ecosystems, providing trustworthy digital asset services for global users that are oriented towards the future.

Global Compliance Landscape: Extensive Layout, Multiple Points of Bloom

The group places great importance on "compliance first" and continues to expand its global compliance footprint. In recent years, its global entities have obtained or completed relevant regulatory registrations, license applications, authorizations, or approvals in jurisdictions such as Lithuania, Argentina, Malta, Italy, the Bahamas, Gibraltar, and Hong Kong.

In 2024, the main entity of the group completed the acquisition of a licensed Japanese exchange, further consolidating its compliance status in the Asia-Pacific region. Recently, the group's Dubai entity has obtained a VASP license under the supervision of local regulatory authorities, allowing it to provide Crypto Assets trading services to institutional investors, qualified investors, and retail users. This marks a key step in expanding into the Middle East and global markets, and also confirms its long-term commitment to safety, transparency, and user protection.

Driven by multiple strategies such as technological innovation, user experience, ecological expansion, and global layout, the platform is transitioning from a leading exchange to a trusted role in the global digital financial ecosystem. The renewal of the domain name and brand identity is not only an upgrade of the brand image but also a signal of the platform's long-term commitment and vision for global users. In the future, the platform will continue to adhere to a user-centric approach, technological innovation, and global compliance, working hand in hand with global users, developers, and partners to jointly open a safe, open, and sustainable encryption future.