A brand new domain and logo unveiled, a certain platform is moving towards a comprehensive upgrade

A leading global cryptocurrency trading platform recently announced the official launch of its new international domain name, along with the release of a new logo. This move aims to unify brand recognition, enhance global influence, and build user trust, marking the platform's official entry into a new stage of development. This initiative not only continues the brand upgrade theme coinciding with the platform's twelfth anniversary but also aligns closely with its vision of becoming the "next-generation super unicorn exchange" presented at the recent global celebration in Dubai. It signifies a critical leap for the platform from being a leader to becoming a pioneer, and from technological innovation to deepening its globalization strategy.

Previously, the platform has officially adopted a new Chinese name "大门", symbolizing the gateway for global users to the future of cryptocurrency. This unified renewal of the domain name and logo not only showcases the cultural inclusiveness of the brand but also signifies a new chapter for the platform in connecting global users and building a trustworthy ecosystem.

Brand Renewal: From Image Upgrade to Strategic Evolution

As a pioneer in the cryptocurrency industry, this platform has been focused on building a secure, compliant, and innovative digital asset trading ecosystem since its establishment in 2013. Currently, the platform has served a total of 23 million users worldwide and supports spot, contract, leverage, and financial trading for over 3,800 cryptocurrencies, ranking third in overall strength globally. At the same time, the platform was the first to adopt zero-knowledge technology to verify the safety of reserves, ensuring that platform assets are 100% verifiable. According to the latest reserve report, the total reserves of the platform exceed $10.865 billion, with a reserve ratio of 128.57%.

This brand refresh not only achieves a qualitative leap in the visual aspect but also marks a key step in the platform's global communication strategy with the adoption of a new domain name. The domain name is concise and powerful, highly recognizable, and has global applicability, which helps enhance users' awareness, professionalism, and trust in the platform. The new logo, with a more modern and minimalist design language, conveys the core concept of "Trust as the foundation, technology-driven, and continuous evolution," symbolizing the platform's comprehensive upgrade in the three dimensions of technology, ecology, and compliance.

In addition, the group's global site and all locally licensed platforms will uniformly use the new brand name, achieving an integrated presentation of the global brand and further consolidating its professional image and international influence as a top-tier exchange.

Strategic Leap: Building the "Next Generation Super Unicorn Exchange"

Behind the brand upgrade lies a grander strategic vision for the platform. On April 30th, the platform held a 12th anniversary global celebration in Dubai, where the founder and CEO proposed for the first time the vision of building a "next-generation super unicorn exchange." This strategy emphasizes the platform's systematic leap in three key dimensions:

• Technology-Driven: Leading the global digital asset trading experience upgrade through continuous product iteration and underlying technological breakthroughs;
• Global Compliance: Based on licenses and regulatory authorizations from multiple locations around the world, build a compliant operating network and establish industry credibility;
• Ecological Integration: Centered around the core of transactions, expand diverse businesses such as Web3, infrastructure, and investment to build a closed-loop ecological system.

The platform aims to become a foundational infrastructure platform for the development of the global digital economy by continuously promoting the construction of "professional, secure, and open" products and ecosystems, providing future-oriented and trustworthy digital asset services for global users.

Global Compliance Landscape: Broad Layout, Multi-Point Blooming

The group places great importance on "compliance first" and continues to expand its global compliance landscape. In recent years, several of its global entities have obtained or completed relevant regulatory registrations, license applications, authorizations, or approvals in jurisdictions such as Lithuania, Argentina, Malta, Italy, the Bahamas, Gibraltar, and Hong Kong.

In 2024, the group's main entity completed the acquisition of a licensed Japanese exchange, further consolidating its compliance status in the Asia-Pacific region. Recently, the group's main entity has obtained a VASP license under the regulation and supervision of VARA in Dubai, allowing it to provide cryptocurrency trading services to institutional investors, qualified investors, and retail users. This marks a key step in expanding into the Middle Eastern and global markets and confirms its long-term commitment to security, transparency, and user protection.

Driven by multiple strategies such as technological innovation, user experience, ecological expansion, and global layout, the platform is transitioning from a leading exchange to a trusted role in the global digital financial ecosystem. The renewal of the domain name and logo is not only an upgrade of the brand image but also a signal of the platform's long-term commitment and vision to global users. In the future, the platform will continue to adhere to a user-first, technology-driven, and globally compliant development path, working hand in hand with global users, developers, and partners to jointly embark on a secure, open, and sustainable crypto future.